Binance signs partnership with Cristiano Ronaldo

Sports Business – Binance Cristiano Ronaldo Partnership: World’s most followed footballer Cristiano Ronaldo will now promote non-fungible tokens (NFTs). Binance, the world’s biggest cryptocurrency exchange by trading volumes declared that it has signed a partnership with Ronaldo for the promotion of NFT’s: Follow Football NEWS LIVE and Sports Business News updates with InsideSport.IN

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Sports Business: World’s biggest cryptocurrency exchange, Binance signs partnership with Cristiano Ronaldo: CHECK OUT

As part of the multi-year agreement, the Portuguese soccer star and Binance will create a series of NFT collections for sale on the company platform, the cryptocurrency exchange said, adding that the first collection would be released later this year.

Binance signs partnership with Cristiano Ronaldo
Sports Business: World’s biggest cryptocurrency exchange, Binance signs partnership with Cristiano Ronaldo: CHECK OUT

An NFT is a digital asset that exists on a blockchain, a record of transactions kept on networked computers, and the blockchain serves as a public ledger, allowing anyone to verify the NFT’s authenticity and check who owns it.

Souring investor sentiment toward risky assets has led to a plunge in cryptocurrencies, including bitcoin, and has also spilled over into NFTs, which exploded in popularity last year.

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Crypto companies have been relying on sports partnerships in a bid to go mainstream. Last year, Crypto.com signed a $ 700 million deal to rename the Staples Center in Los Angeles as the Crypto.com Arena, while crypto exchange FTX Trading Ltd sold a stake to National Football League quarterback Tom Brady.

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