BOSTON, November 4, 2022–(BUSINESS WIRE)–The Association for Consumer Research (ACR) announces Susan FournierProfessor Allen Questrom and Dean of Questrom School of Business at Boston Universityas its latest ACR member.
The ACR Fellow Award, established in 1979, recognizes the career contributions of ACR individuals and is nominated and voted on by recognized academics in the marketing research community. In appreciation of her expertise and perspective, Dr. Fournier will address the entire marketing academic community in a keynote address at the 2023 ACR Conference next October in Seattle, Washington. For a list of previous ACR Fellow Award winners, please visit the ACR website: https://www.acrwebsite.org/web/core-activities/acr-fellow-awardees.aspx
“The ACR Fellow award is among the highest honors in the marketing academy.” said Rajiv Vaidyanathan, Executive Director of ACR and Professor of Marketing at the University of Minnesota Duluth. “Acr Fellows have produced scholarly work that has had a significant impact on our understanding of consumer behavior and marketing practice, forever shaping our collective thinking on human behavior.”
The research of Dr. Fournier’s research on brands, brand communities, and the relationships consumers build with brands is among the most cited and respected research in the academic marketing community. Her seminal 1998 publication, Consumers and Their Brands, has been cited over 12,000 times and forms the foundation for modern work on branding and consumer behavior. Dr. Fournier received five best article awards for her work and in 2021 was recognized by the Consumer Psychology Association for her Outstanding Scientific Contributions to the field. Her collection of published research on topics including customer satisfaction, conflictual consumer relationships with technology, brand building and shareholder value creation, character brand management, and brand management in an era of heightened socio- political, records over 31,000 citations. , ranking him among the top 2% of all scientific researchers in this metric. Fournier has also written dozens of best-selling case studies that bring her research into business school classrooms across the globe.
Susan earned her PhD from the University of Florida and is 28 years oldth year as a marketing academic, 18 of them at Questrom. She is the school’s first female dean and the first academic dean in more than 40 years. Prior to Questrom, Susan served on the faculty of Harvard Business School and Dartmouth Tuck School, and prior to her academic career, spent 10 years in industry as VP at Young & Rubicam Advertising and in market research and management roles at Polaroid Corporation and Yankelovich Clancy. Shulman.
About Boston University’s Questrom School of Business
Founded in 1913, Boston University’s Questrom School of Business is a world-class academic research business school. Led by Allen Questrom Professor and Dean Susan Fournier, Questrom develops business leaders who create value for the world. Questrom redefines transformative business programs, strengthens partnerships with the business community, advances the impact of research on business, and manages the school as a high-performance enterprise committed to excellence with a service mindset. Comprised of a renowned full-time faculty of 165 researchers, teaching faculty and accomplished practitioners, Questrom generates knowledge to address today’s business challenges and prepares students with the tools they need to succeed from Day 1 to their professional life. Questrom’s portfolio of academic programs is robust and includes a Top 20 undergraduate program with over 2,200 students; special MBA offerings including 900 students in a full-time and part-time MBA, affordable online MBA and specialized MBAs in social impact, health and digital technology; several specialized master’s programs flourished in fields including business analytics, mathematical finance, and management studies; and a rigorous doctoral program. More than 50,000 Questrom alumni form a powerful global network of leaders who drive the creation of world-changing value.
QUESTROM WANTS BUSINESS. For more information, visit bu.edu/Questrom
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