They took help of Chandler from the famous sitcom Friends to reach their audience. Mumbai Police shared a clip from the sitcom on their Instagram handle to emphasize that stalking is bad.
Wild Goose Chase! That doesn’t sound “Good” when you Chase her down the streets… We won’t let you apologize… https://t.co/k2vXD6L7en
– Mumbai Police (@MumbaiPolice) 1655867763000
In the viral video clip, Chandler is seen chatting with Janice on the phone. He apologizes to Janice in advance for having chased her down the street and then dashes out of the door. The message accompanying the clip says, “Could you be more in the wrong? Do not chase her down the streets.”
The kind of ‘Friends’ for keeps! #FriendsOfSafety https://t.co/bGDPUJrK8l
– Mumbai Police (@MumbaiPolice) 1594265562000
A Marathi translation was also posted. Mumbai Police was praised by the netizens who loved the humor and the unique approach used to convey an important message.
In the comments section, fans showered their love on Mumbai police for its creative ways of using memes to teach rules. One of them even went on to say that Mumbai Police deserve a raise. Another comment noted that the Insta handle had some great content creators behind these witty and humorous memes.
Mumbai Police never fails to bring in creativity and humor in its awareness campaigns. In an earlier campaign on traffic rules and safety, the city police used popular brands to produce witty one liners on traffic safety.
They creatively incorporated graphics of the famous bike brands while appealing for road safety in messages like “Hero don’t unnecessarily Horn-da,” “Royals On Field, wear your crown.”
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