Sales statistics compiled by DataHerald for SlashGear show a strong decline in the number of vehicle sales over the last few years. Some sales traditions, like a January dip followed by a strong spring sales period as tax returns hit people’s bank accounts, are apparent in the data we received. An interesting thing to note is how the annual January drop seemed to be more severe in 2021. January 2020 saw a drop of around 60,000 sales when compared to the previous month, and sales declined by roughly the same number between December 2020 and January 2021. However, due to the lower sales volume overall, the bottom appears to be more severe on the chart and is drastically larger if you look at it as a percentage of sales instead of raw sales numbers.
As you may expect, the biggest dip in sales occurred at the height of the April 2020 lockdown. During this period, sales figures dipped below 125,000. This is likely because many showrooms and dealerships were closed, which meant there were fewer locations where you could actually purchase a car. Unfortunately, despite a brief recovery throughout the second half of 2020 and the first half of 2021, sales numbers never got back to pre-pandemic figures. Since May 2021 we’ve witnessed a steep decline that threatens to drop sales figures as low as they were at the height of the pandemic. In May 2022, sales were below 180,000 again, with no signs of the downward trend reversing.