GIZ promotes youth employment in the agri-business sector

The German Agency for International Cooperation (GIZ), has partnered with a leading job placement agency, to secure jobs for youths in the agri-business sector.

The partnership with Brighter Monday, targets to link the youth in Western Kenya, to the private sector seeking qualified personnel to fill vacant positions in the agri-business sector. Brighter Monday Campaign Manager, Pancy Maina, said the agri-business sector was big and full of opportunities which the youth can tap into to end unemployment. This, however, she said has not taken root since the youth who constitute 70% of the country’s population, have shunned agriculture despite the sector’s huge potential.

Maina said through the partnership, Brighter Monday has rolled out training for the youth to build their capacity to take up jobs in the sector. The training, which targets 600 youths from Kisumu, Siaya, Kakamega, Bungoma and Vihiga counties will go a long way in linking up the youth to existing and emerging opportunities in the sector.

Agri-Jobs 4 Youth

GIZ Labor Matching Adviser, Julia Mueller, said the Agri-Jobs 4 Youth funded by the government of Germany, targets to change the negative perception towards agriculture by the youth, to ensure that they benefit from the myriad opportunities in the sector.

“Agriculture is perceived as a punishment and many youths take it as a last resort. Through this program we are trying to change this negative perception,” she said.

She pointed out opportunities in value addition, Internet of Things (IOT) and marketing, where the youth can secure jobs to help address the issue of unemployment in the country. Through the engagement and sensitization, the perception of the youth in the five counties has changed with a good number of them now venturing into the sector.

“We have started to witness a lot of young people returning back home from the cities to venture into agriculture,” she said.

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