New York, NY, June 23, 2022 (GLOBE NEWSWIRE) – Kaltura (Nasdaq: KLTR), the Video Experience Cloud, announced today that it has been included as a representative vendor in the 2022 Gartner “Market Guide for Event Technology Platforms” report.
“Event technology has become an important pillar in martech, and there is no going back to how marketers viewed events before the pandemic. Organizers are now looking for event technology vendors that can provide branded and measurable experiences that address the full spectrum of their events, from webinars to flagship events. In fact, we see that many events will be fully virtual, and expect almost all events to include a virtual component. We also expect the tools for engaging audiences to advance, “said Lisa Bennett, Executive Vice President of Marketing at Kaltura. “We feel, being named by Gartner as a representative vendor is a testament to the value our customers and partners find in Kaltura’s event platform.”
This Gartner Market Guide report states “Marketers have indicated that large-scale virtual event delivery models are here to stay, yet also recognize that the return of in-person events will require the development of a mixed event strategy to deliver dynamic experiences”.
Bennett continued: “Having worked with hundreds of organizations to host virtual and hybrid events, we believe that Kaltura’s event platform in the range of capabilities has proven to be key by Gartner, as well as making hybrid event strategies a reality for organizations. All shapes and sizes. ”
Kaltura Events empowers organizations to automate event management for all of their internal company and external marketing events. Event organizers use Kaltura Events to create, manage, track and scale fully branded virtual and hybrid event experiences of any size and any kind, all in a single platform.
* Gartner, “Market Guide for Event Technology Platforms”, Christy Ferguson, Amy Jenkins, et al., May 24, 2022.
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Kaltura’s mission is to power any video experience for any organization. Our Video Experience Cloud offers live, real-time, and on-demand video products for all industries of enterprises, as well as specialized industry solutions, currently for educational institutions and media and telecom companies. Underlying our products and solutions is a broad set of media services that are also used by other cloud platforms and companies to power video experiences and workflows for their own products. Kaltura’s Video Experience Cloud is used by leading brands to reach millions of users, at home, at school, and at work, for events, communication, collaboration, training, marketing, sales, customer care, teaching, learning, and entertainment experiences. For more information, visit www.corp.kaltura.comGeneral Chat Chat Lounge
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