NBC Sports and BetMGM have announced a new partnership for the 2022 NFL season, highlighted by weekly integrations on Football Night in America (FNIA) and content across other NBC Sports platforms.
“The biggest goal of our partnerships is to reach, resonate and engage with fans, and we couldn’t be more thrilled to work with the talented team at NBC Sports to do just that this NFL season,” said Matt Prevost, Chief Revenue Officer , BetMGM. “We look forward to bringing football fans nationwide insights from the BetMGM trading team, as well as entertaining segments that showcase the excitement of betting with BetMGM.”
Other highlights from today’s announcement include:
- BetMGM integrations in all Berry-hosted content across various NBC Sports platforms, including the highly rated Fantasy Football Happy Hour with Matthew Berry – one of the top sports podcasts on both iTunes and Spotify – weekdays at Noon ET on Peacock; and Fantasy Football Pregame with Matthew Berry, Sundays at 11 am ET on Peacock with NBC-owned stations broadcasting the Noon ET hour on many NFL Sundays.
- Additional integrations within Berry’s social media platforms throughout the NFL season, as well as providing BetMGM’s platforms with access to Berry for curated boosts.
- BetMGM integrations within content hosted by Chris Simms, including on the Chris Simms Unbuttoned podcast, as well as on his social platforms throughout the 2022 NFL season and during the 2023 NFL Draft.
“As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms and through our comprehensive content, led by Matthew Berry,” says Will McIntosh, President, NBC Sports Next & Fandango. “We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present.”
Complementing the BetMGM integrations, NBC Sports EDGE, part of the NBC Sports portfolio and one of the internet’s highest-trafficked betting and fantasy sports informational websites, will continue to provide content highlighting the players and storylines impacting the football season on Peacock and across NBC Sports digital platforms.