Personal security a growing concern: Nine million online households in the US report using smart tags
DALLAS, November 3, 2022 /PRNewswire/ — Parks Associates today released a new whitepaper, Using technology to improve safety and security in schools, highlighting insights into how schools can better respond to security threats using fast-acting access control and emergency response coupled with communicated intelligence.
“Technology has an essential role in school safety,” he said Elizabeth Parks, President and CMO, Parks Associates. “Technology’s ability to identify suspicious activity, distinguish dangerous items, recognize patterns and organize data/evidence is particularly powerful and can enable a more effective response to threats.”
In general, concerns about personal safety, especially regarding children, have increased in the US. Parks Associates research shows that nearly nine million online households in the US (8%) own a smart tag, and 37% of those owners use smart tags because they are concerned about another’s safety, with 32% saying their child has always a smart tag with you. Parents and school educators are looking for new solutions to help protect children at school.
“Technology cannot guarantee perfect protection against security breaches and threats, but it can help provide a more effective response,” said August Ward, Research Interns, Park Associates. “This is an important project to help elevate the role of technology in responding to security threats in schools.”
“Technology has brought more and more information to our first responders – security cameras, two-way radios, remote sensors, panic buttons. Mutualink’s mission is to enable these technologies for quick and effective response by bringing the information of right to the right people at the right time”, he said Mark Hatten, CEO, Mutualink. “We are grateful that Parks Associates recognized the importance of a rapid and coordinated response to incidents at schools.”
“It is vitally important that schools take a more integrated approach to e-safety to create safer environments for our children,” he said. Kirk MacDowellPresident, MacGuard Security Advisors Inc. “Supporting efforts like these and SIA’s PASS guidelines to inform the education industry about physical security implementation is needed to drive change.”
Parks Associates acknowledges and thanks the following experts for their contributions to this work:
- Alex Bertelli – Havenlock
- Jennifer Doctor – Johnson Controls
- Peter Giacolone – Giacolone Associates
- Merlin Guilbeau – ESA
- Mark Hatten – Mutualink
- Jennifer Lytle – Chamberlain
- Kirk MacDowell – MacGuard Security Advisors, SIAC, SIA
- Thomas Nakatani – ADT
- Mani Ram – Gadgeon
- Kelly Shumaker – LiftMaster
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About Parks Associates
Parks Associates, an internationally recognized woman-owned and led market research and consulting company specializing in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating 35 yearsth Year in 2021, Parks Associates is a partner with companies navigating the changing consumer technology landscape through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and networking experiences and conferences. executive.
The company’s expertise includes home automation, control systems and security, media and digital platforms, entertainment and gaming, home networking, Internet and video services, connected health and independent living solutions, mobile applications and services, support services, electronics consumption and energy management. The solutions.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ conference series, the Connected Health Summit, the Smart Energy Summit: Consumer Engagement and the Future of Video: OTT, Pay TV and Digital Media. http://www.parksassociates.com
SOURCE Parks Associates