We believe Cloud Transformation is not just a technology change but a complete business transformation

We believe Cloud Transformation is not just a technology change but a complete business transformation

When it comes to execution we engage our Business Advisory and Value Engineering teams to chart a roadmap that brings out tangible results at evert milestone. We bring on board our cloud certified partners to expedite migration. We also run Adoption Programs to enable business users to engage with technology better. And with our own SAS Cloud, we offer Single and Complete Ownership and Guaranteed SLA’s management and day-to-day operations of our customer’s business. To understand how SAS believes in partnering with its customers to drive its transition Nidhi Shail Kujur of Elets News Network (ENN) interacted with Nirlap VoraDirector, Customer Success – SAS India, ASEAN & South Korea.

1) What are the key areas of the BFSI industry that will benefit from cloud integration?

Over the last few years, we have been seeing an uptick in digital transformation across banks, financial services and insurance and a key component to this is cloud compute. Some of the improvements that cloud integration and adoption bring to the Indian BFSI industry include data security, application security (website / apps), data portability and product interoperability, which are a constant challenge in the on-premise environments. Technologies like serverless and Kubernetes allow the BFSI sector to move their workloads to the cloud without vendor lock-in. It also reduces CAPEX costs by utilizing on-demand patterns in the cloud. Moreover, the hybrid cloud adoption is increasingly being seen as a go-to methodology in the Indian BFSI sector. The “One-Size-Fits-All” methodology is not relevant anymore due to the elastic nature of the cloud.

While cloud integration brings improvements, once adopted completely it also brings in some visible benefits to the Indian BFSI sector:

Also Read | The transition to the cloud has now become a reality

· Today In terms of lending and the consortium of the brink of reality, blockchain will become the face of lending between multiple finance entities.

· Today Increasing level of Hyper Personalization will involve data accumulations from multiple platforms like apps, websites, clickstreams as well as identifying households from multiple channels.

· Today Data adjustments from the widely used UPI platforms can now be used to identify multiple payment patterns for BFSI subsidiaries

· Today Better understand customer experience, make intelligent automated decisions, and embrace the wider fintech ecosystem

2) Do we have enough talent and expertise to support India in the cloud environment?

We do have good talent to support the cloud environment in India but there are various factors that impact cloud efficiency. One would have a vast talent pool in India that can cater to the cloud environment in terms of devops processes, cloud administration, cloud migration and other architectural areas. Second, some of the resources of the extreme technical nature address the business challenge and, thirdly, the transfer of information / knowledge on the actual business requirement to the cloud architecture while functioning in a typical hierarchy in a cloud driven organization that would include a product. Owner, a scrum master, a cloud architect, a devops architect and a business analyst.

Another area that I think is of utmost importance is training and education which are areas of investment for the industry. As a leader in analytics, beyond launching relevant SaaS products, SAS has invested in building an ecosystem of trained cloud architects and consultants as well as rolling out trainings and education courses to support the growth of the industry.

3) With Analytics, AI, and Cloud Adoption as the primary solution areas, how is SAS capitalizing on the tremendous momentum in these areas?

SAS has been in India for over 20 years delivering value to our customers across the financial industry. We believe Cloud Transformation is not just a technology change but a complete business transformation. And we understand that cloud migration of economic value is the only realized basis for a coordinated and collaborative approach jointly executed with our customers. We are driving on this basis

1) Platform: Fully cloud native, containerized, unified platform for Data, Analytics, Reporting, Decisioning, and Business Solutions.

2) Services: Full suite of services from Business Advisory, Technical Advisory, Project Implementation, and Application Support

3) HostingSAS offers a fully secure, local cloud hosted, fully managed services across Infra, Network, Database, and Application with assured 99% SLA.

Also Read | Cloud can help BFSI in optimizing cost: Shabeer Mohamed, Senior Sales Director, Oracle India

When it comes to execution, at SAS, we believe in partnering with our customers to drive the transition. We engage our Business Advisory and Value Engineering teams to chart a roadmap that brings out tangible results at evert milestone. We bring on board our cloud certified partners to expedite migration. We also run Adoption Programs to enable business users to engage with technology better. And with our own SAS Cloud, we offer Single and Complete Ownership and Guaranteed SLA’s management and day-to-day operations of our customer’s business.

4) Briefly tell us about your channel program

SAS continues to see double-digit growth in partner related revenue, and partner satisfaction in the Partner Program which has risen each of the last four years. Our partners bring our software to life, create innovative new applications to solve business problems, guide our customers through deployment, and help them get the most out of SAS for all their analytics needs. The SAS partner program is critical for organizational success & the program provides partners with tools and resources to be consistently successful and create value for SAS and everyone involved & differentiate the market uniquely.

The SAS partner program provides partners with support across the lifecycle of partner engagement that involves partner recruitment, onboard, enable, engage & govern. The SAS partner program is uniquely designed to cater to a variety of partner profiles as described below:

  • Alliance partners: SAS Alliances includes relationships with key industry, solutions, and specialized implementation partners to develop, market, sell and deliver comprehensive analytics solutions
  • Service Providers: The service providers program provides partners with the capability to combine their own intellectual property with SAS software in a hosted cloud environment.
  • Ecosystem Partners: Ecosystem partners work with SAS to provide complementary value to the SAS portfolio and greater flexibility in responding to rapidly changing market demands.
  • Technology Partners: Technology partners work with SAS to ensure both companies’ solutions are optimized for interoperability in customer environments
  • Resellers: Resellers help SAS to provide greater market coverage and access to untapped markets.

5) What are your growth plans for 2022 and beyond?

SAS is making investments in Multi-cloud, Inter-cloud, and SAS in App Marketplaces. We are not only creating analytics that can be used across any cloud platform, but analytics that can help customers reduce their cost by cloud optimizing where models are trained and where decisions are made through intelligence that is pointed at the compute itself.

Also Read | What will be the emerging trends in digital transformation for the insurance industry in 2022?

Along with Multi-Cloud, we’re investing in Inter-Cloud, which is work that allows you to seamlessly move data from one provider to another. SAS in App Marketplaces is related to our efforts to make analytics available everywhere. We want to make it simple for developers to use analytics within the products they are developing to create an ongoing competitive advantage.

We are investing in further advancement of automated and augmented decisions, along with adaptive decision making. In terms of future investment, we want to be language-agnostic – so it doesn’t matter what technology you’re using to create analytics or whatever part of your ecosystem you want to incorporate analytics, we’re working towards SAS being able to do that for you. In fact, we’re working to take “language-agnostic” a step further, meaning if someone interacts with Python in SAS API, we want it to feel natural to them – if they are in Python, we want it to feel like Python. , if they are in R, we want it to feel like R, and so on. We want SAS to be ubiquitous and natural regardless of the technology you are using to develop or deploy analytics.

Our long-term investments are all in pursuit of creating a more diverse and inclusive future for the field of analytics. Analytics will continue to be a lucrative, domain-agnostic field that powers decisions. We want our work to broaden participation in the field and ensure that people are benefiting from analytics-driven decisions as well as building and making the technology that powers those decisions. We know everyone needs at the “analytics table” for it to reach its maximum potential. In addition to all the strong work we are doing today, we are setting rigorous goals for our future selves and continuing to invest in sustainability, innovation, education, data ethics and our Data4Good programs.

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